Consumer Purchasing Behavior and Usage of Lighting in the Residential Sector

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We present the results of a 2019 online survey of 1,800 adults in the United States who recently purchased a light bulb to understand how consumers make decisions about purchasing light bulbs and how light bulbs are used in the residential sector. From our survey, we found that purchases of LED bulbs made up the largest percentage of sales by lighting technology and respondents generally had positive impressions of LEDs. We estimated the average daily hours of use for bulbs being purchased depending on bulb shape. We also provide an estimate for the lumen distribution of purchased light bulbs and the distribution of installation locations by bulb shape. We found that incandescent bulb purchasers were primarily replacing a failed incandescent bulb and these purchasers were less likely to have favorable impressions of LEDs. However, we found that the majority of participants replacing an incandescent bulb purchased either a CFL or LED. Using an adaptive conjoint analysis technique, we found that the five most important factors to consumers when choosing a light bulb are purchase price, bulb lifetime, energy cost savings relative to an incandescent bulb, light appearance, and energy savings relative to an incandescent bulb.  The results of this study provide an in-depth look at the lighting market in 2019 and may provide a basis for developing models of the residential lighting market.

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